WhatsApp campaign cost calculator

This calculator needs JavaScript. For the base estimate: contacts × campaigns a month × (₹0.2 + your Meta per-message rate), plus ₹999 for the Starter plan and ₹999 for the broadcast add-on.

Your campaign

Contacts on your list Opted-in numbers only — a broadcast to anyone else is refused before it sends.

2,000

Campaigns you send a month

Meta's own fee — your account

Meta's rate per template message In rupees, from your own WhatsApp Business Platform bill — it varies by country and by message category (marketing, utility, authentication), and Meta sets it, not us. We do not resell messages, so this is not ours to quote. Leave it at 0 to see the Kooday-only figure.

What this shows. The Starter plan at ₹999/month (the cheapest plan with a WhatsApp channel), plus the broadcast add-on at ₹999/month, plus our own per-send platform fee of ₹0.20/send. Both the plan and the add-on are fixed regardless of volume, so your cost per contact reached falls as the list grows. What it leaves out. GST, and any AI-usage cost from replies the campaign generates.

Calculator by Kooday