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What do your missed calls actually cost?

There is no honest industry average for this — a missed call at a dental clinic and one at a bus operator are not the same event. So this uses your numbers, not ours. Everything runs in your browser; nothing is sent anywhere and there is no form.

Your numbers
Your phone's call log has this — incoming, all of them.
20
The "missed" list, as a percentage of the above.
20%
Rather than existing customers asking a question. Existing ones will call back; new ones will not.
35%
Of new callers you do answer, how many become customers? Use that, not a hopeful number.
40%
In rupees. First bill only — lifetime value makes every calculator say yes.
26

Why first-visit value, not lifetime value. Lifetime value is the standard trick for making a number like this look large. It assumes every recovered customer stays, which they do not. If the first-visit figure alone justifies the spend, the decision is safe; if it only works on lifetime value, it is a forecast rather than a calculation.