Kooday vs. Wati — an alternative for WhatsApp business messaging

Wati is a WhatsApp Business Platform provider: broadcasts, automation triggers, a visual chatbot builder, and CRM integrations, billed per plan with extra seats charged separately. Kooday is an AI receptionist that answers WhatsApp, voice calls and website chat with one assistant. They overlap on WhatsApp messaging and diverge everywhere else — this page is about that overlap and where it ends.

Wati’s pricing, as read from wati.io on 8 September 2026

Plan	Monthly	Annual (per month)	Users	What’s included
Growth	₹2,499	₹1,999	3, no additional users	15k broadcasts/mo, 1,000 free automation triggers, 2 commerce/CRM integrations, 10k API calls (no webhooks), 250 AI co-pilot credits
Pro	₹4,999	₹3,999	5 included, extra at $24/user/mo	Unlimited broadcasts at standard rates, 2,000 triggers, 5 integrations incl. HubSpot, 200k API calls, 500 AI credits
Business	₹9,999	₹7,999	5 included, extra at $69/user/mo	Unlimited broadcasts with volume discounts, 5,000 triggers, unlimited integrations incl. Salesforce, 20M API calls, 1,500 AI credits

Also published: a pay-as-you-go Single User Plan at ₹999 one-time, carrying ₹999 of message credit. Add-ons — Shopify integration, extra WhatsApp numbers, AI co-pilot credits, extra automation triggers — are priced separately.

Wati does not publish per-message rates on this page. It states only that charges “vary for marketing, utility & authentication” and points to a separate rate card we have not read. If you need that number, ask Wati directly — we won’t guess at it here.

Kooday’s current prices are published in full on the pricing page, kept in one place rather than restated here so what you read there is always current. The entry tier is roughly an order of magnitude below Wati’s Growth plan, because it carries no bundled usage risk to price against — see the pricing FAQ for how that works.

What each platform actually does

	Wati	Kooday
Channels	WhatsApp only	WhatsApp, voice (phone + website), website chat
Visual chatbot builder	Yes, on every plan	No — see below
AI voice, phone or website	Not offered	Included from the entry tier
Indian-language voice	Not offered	Included
Integrations	Up to 5 (Pro), unlimited incl. Salesforce (Business)	n8n, Zapier, Make, webhooks
Additional seats	3–5 included, then $24–69/user/mo	Unlimited team members, no per-seat fee

Where Wati wins

The visual chatbot builder, on every plan. Kooday does not have one and will not: if you want to draw your own conversation flows visually, Wati (or AiSensy, or Interakt) does that and Kooday doesn’t.

Ecosystem maturity for a team already standardised elsewhere. Wati’s Business tier lists unlimited integrations including Salesforce. Kooday’s integration surface — n8n, Zapier, Make, webhooks — covers most workflows but is not a native Salesforce connector.

Which one fits

Choose Kooday if you want one assistant across every channel a customer uses — phone, WhatsApp and your website — including calls answered in Indian languages, and you don’t need to build your own bot flows by hand. Choose Wati if WhatsApp is the only channel that matters and you want to design your own automation visually.