Instagram Messaging Automation

Instagram messaging automation is answering Instagram DMs and comment replies with the same assistant handling a business’s other channels, instead of running Instagram as a separate, manually checked inbox.

For a lot of small businesses — especially ones selling visually, like salons, studios and boutiques — Instagram is where enquiries actually start, in comments on a post and in DMs, and it’s also the channel most likely to be checked inconsistently because it lives on a personal phone alongside everything else. Automation here means those messages get the same treatment as a WhatsApp enquiry: an immediate reply, logged into the same customer history, instead of sitting unread in a separate app.

It runs on Meta’s Messenger Platform, the same underlying API family that Facebook Messenger automation uses, which is why the two are usually offered together.

See it alongside your other channels, on the Instagram and Messenger page.