Your WhatsApp, answered
Enquiries arrive at 11pm and expect a reply by morning. The assistant answers immediately, in the language the customer wrote in, and keeps the conversation inside the window where you are still allowed to reply freely.
What it does
- Replies to WhatsApp messages immediately, at any hour.
- Handles voice notes in both directions — an inbound note is transcribed and answered, and replies can be sent back as a voice note if you prefer.
- Fires typing indicators and read receipts, so the thread behaves the way customers expect.
- Never double-answers a duplicate delivery from Meta, and never double-bills one.
- Lets you take over the conversation yourself and type as your business.
How it works
- Your WhatsApp Business number connects through Meta’s Cloud API — one popup provisions WhatsApp, Instagram and Messenger together.
- If the number already has history from the WhatsApp app, that history is brought across so the assistant is not starting blind.
- Messages route to the assistant that owns that number, which answers from your knowledge base.
- Out of Meta’s 24-hour window, a re-engagement template re-opens the conversation rather than silently failing.
Where it stops
Every product page in this market lists capabilities. This is the other half — the things it does not do, so you find out here rather than in month two.
- Customers cannot send photos yet. Text and voice notes are handled; inbound images are not processed. This is something we are working on, not something we have.
- Outbound can send an image with a caption, but cannot send a document or PDF attachment. A link to a file is fine.
- Promotions are a separate thing, on a separate number: this assistant answers the enquiries that come to your main number. Campaigns are an add-on, and they never send to a pasted list of numbers.
Common questions
What is the 24-hour window?
Once a customer messages you, Meta lets you reply freely for 24 hours. After that you can only send a pre-approved template. It is why a Friday-evening message answered on Monday is a different kind of message, not just a late one.
Do I need a separate number?
No — your existing WhatsApp Business number can be connected, and its history comes with it.
Can I jump into a conversation?
Yes. Flip the thread to manual from the inbox and type as your business. If the assistant was mid-reply, that reply is dropped rather than sent alongside yours.
Worth reading first
Related
Would this work for your business?
Message us and say what your week actually looks like. You will be talking to our own assistant — the thing this page describes, doing the job on our side of the conversation.
Ask us on WhatsApp