WhatsApp for business enquiries

What this category is

Using WhatsApp as a business enquiry channel means three separate problems: replying fast enough, staying inside Meta’s 24-hour customer-care window, and keeping a customer’s history together when they also call you. Tools in this category solve different subsets of those.

Who should care

• Businesses where WhatsApp has quietly become the main way customers get in touch.
• Anyone waking up to a backlog built overnight.
• Teams where more than one person needs to answer the same customer.

Read these, in order

• WhatsApp enquiries are piling up faster than you can reply How do I keep up with WhatsApp messages from customers?
• Your customers message you in four different places How do I keep track of customers who message on Instagram, WhatsApp and call?
• Is AI calling legal in India? Am I allowed to use AI to call and message my customers in India?

What we build for this

• WhatsApp A WhatsApp chatbot on your WhatsApp Business number that answers text and voice notes immediately, stays inside Meta’s 24-hour window, and hands the thread to you when it should.
• Shared inbox Every conversation in one list, with a clear marker of whether you or the assistant is replying, and an atomic hand-over that cannot double-send.
• Instagram & Messenger Instagram automation for DM and Facebook Messenger enquiries, answered by the same assistant that runs your WhatsApp, phone and website chat, provisioned in one step.

Our own numbers, in one place

Every figure we publish — pricing, channels, languages and limits — is on one dated page with a link to where you can verify each row, and an equivalent JSON export if you would rather not read a table. See the published facts.

Related topics

• Missed call management What to do about calls nobody answers: how to size the loss with your own numbers, the four common fixes, and how to tell whether any of them is worth paying for.
• Multilingual service What breaks when an enquiry arrives in a language nobody at the desk speaks, why vendor language lists mean very little, and what to test instead.
• What it costs The four cost lines every quote in this market contains, which ones get quietly omitted, and calculators for working out your own number.
• Choosing a vendor The questions that actually separate vendors in this market — none of which are on a feature comparison table.
• WhatsApp chatbot What a WhatsApp chatbot actually needs to do — answer inside Meta’s 24-hour window, keep one customer’s history together, and know when to stop and hand off — and how that differs from a drag-and-drop bot builder.
• WhatsApp automation The reply, the record and the re-engagement template that fires outside the 24-hour window — what automating WhatsApp actually covers, and what it deliberately does not (a list you send a broadcast to).
• Instagram automation What an Instagram automation tool should do — answer DMs immediately, in your voice, each sender kept on their own customer record — versus a keyword-triggered bot that only ever replies to comments.
• AI chatbot for business What separates an AI chatbot from a keyword-matching bot script: it reads what a customer actually typed, answers from what the business actually sells, and knows when to stop and hand off.
• AI sales agent What an AI sales agent actually is — an assistant that talks to a prospect and moves them toward a quote — and why that is a different category from a CRM, a pipeline board, or sales-force-automation software.
• AI receptionist What an AI receptionist actually does on a real call — answers on the first ring, in the caller’s language, from what your business actually sells — and how that differs from a missed-call bot that only sends an SMS back.